Avenue Litho

Brand development for a boutique print studio in East London. Renowned for its luxury appeal, Avenue Litho had a clear stylistic output. Their commitment to quality, and flexibility was the inspiration behind the identity, creating a brand system that exudes refinement in a quiet, understated way, allowing their print work to do the talking. Project included refinement and development of the brand positioning, along with creating a brand guide to lead them into a future with purpose and consideration.

A logo marque inspired by traditional printers marks was created and applied as a pattern across the brand. Its large scale application showed artistic expression with refinement through a monochrome palette.  Packaging and collateral used a staggered design style inspired by the flexibility the print studio has.