Brand Identity for One Club Row

Daisy Hardman Studio crafted the full brand identity for One Club Row, a refined restaurant and cocktail bar newly opened in Shoreditch, East London. This creative project involved developing a bold, elegant identity that merges New York sophistication with East London’s vibrant energy.

One Club Row is known for oysters, martini-fueled dinners, and leisurely lunches—curating an exclusive atmosphere for those ‘in the know’. Set in an iconic building that once hosted some of London’s most legendary parties, its history of revelry and freedom informed the creative direction of the brand.

Inspired by the spirit of Shoreditch’s bird market and the free energy of the area, Daisy Hardman Studio developed a visual identity bursting with life—designed to ignite every party, elevate every plate, and celebrate the restaurant’s unique position in London’s culinary scene.

 
 

Brand Story Building
Visual Identity
Creative Direction
Print & Digital Collateral
Illustration
Web Design (Build by Temple)

Interior Design by Nikki Weetch
Photography by Justin Desouza

Wallpaper Magazine

“One Club Row is opening upstairs from the Knave with the same crack team of seasoned hospitality professionals behind it: James Dye founded The Camberwell Arms, one of south Londons best gastropubs, and his co-owner Benjy Leibowitz was a director at JKS Restaurants. Meanwhile, culinary director Patrick Powell, until recently, oversaw Allegra in Stratford and the Midland Grand Dining Room at St Pancras.”

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