Redchurch Townhouse, Shoreditch

The second townhouse for the group, Redchurch, was created for a younger, more discerning market. The identity linked to the art deco interiors of the hotel, but used a slightly more expressive approach to typography, colour palette and materials to add a youthfulness to the brand. Wayfinding signage was creating using cut brass lettering, and a tortoise shell acrylic was used for hotel collateral. A custom painted illustration was also used as part of the branding.