Sachi - London & Milan

Sunset Hospitality came to us to future proof the brand identity for Japanese restaurant Sachi. Originally based in Pantechnicon, Belgravia, the restaurant had global expansion plans and needed a clear positioning for future growth.

The name, “Sachi” (meaning happiness) was the key driver for the brand refresh. We dug deep, and looked at the true recipe for happiness within Japanese culture, and the influence nature has on this.

There is an expression in Japan “mono-no-aware”, meaning the beauty of lives fleeting moments. Food, much like nature, is ever changing, and brings happiness through tiny moments, never to be repeated.

This synergy between nature and happiness became the focus for the brand identity, looking at how the Japanese use devices such as Shoji screens to connect with nature, and enjoy these fleeting moments. We take inspiration, and create our own Shoji patterns to bring guests closer to ingredients, processes, and the feelings behind food - in the moment.

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Brand Strategy
Brand Positioning
Identity Development
Collateral Development
Website Concept