The Ned - Illustrations — Daisy Hardman

The Ned - brand illustrations

Illustration became crucial to The Ned brand story. Set in a 1920s bank in the heart of London, with 9 restaurant, 250 room hotel and a rich history. Over 300 illustrations were created and applied across brand touchpoints. From a patterned tissue paper, to members books and brochures, within the bi-anual newspaper and also across digital product. The illustrations were used as both a decorative tool but also as a means of creating a language that lived beyond the logo and colour palette.