Soho House - Club branding
Pre 2020 brand refresh, each Soho House club globally boasted its own visual identity, with bespoke branding created to correlate with the interior design of the Houses. Including menu designs using custom type faces, signage, patterns and more.
White City House
Set in the former BBC headquarters, White City House has interiors inspired by the building’s iconic history, and the design followed suite. Creating menu designs based on TV and film scripts, developing a palette synonymous with the 1970s, and creating bespoke signage referencing the typography of the time. A hand drawn, custom pattern was also created for the pool sun loungers, again evoking the seventies style of print and fabric design, along with custom rug designs for the main club space.
Soho House Amsterdam
Visual identity for Soho House Amsterdam, including illustrations of the building used across hotel postcards and collateral. Menu designs for inside the clubs, with typography based on the buildings original signage.
